Personal, Team and Organizational Development

Training Agency focused on truly effective trainings.

We design and deliver trainings that bring sustainable results.

Our Services

Custom-designed training & team-building programs

Dynamix training™

Resonant Leadership™

Effective Communication

Emotional intelligence

Presentation skills & Public Speaking

Time Management & Decision-making

Dynamix Teamwork & Development

Corporate Culture & Strategy


Alexander Balabanov

Corporate trainer & performance coach

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My focus is creating positive transformations on personal, team and organizational levels, which lead to unlocking and tapping into our hidden potentials and achieving the best version of both ourselves and the organizations we work for. My passion is supporting the growth process and the development of opportunities for peak performance. 

My goal is not to satisfy the needs of my clients, it is to amaze them!

I follow an interdisciplinary approach that encompasses the latest developments in business practice, as well as in the scientific and academic worlds, where the goal is to find the right and not the easy solution.

The training model is interactive and is based on involving and engaging the audience in the process, as opposed to the inert consuming of information. Thus, through methods of ‘experiential learning‘, the participants become an active and dynamic element of the process, as opposed to passive spectators in a lecture. This approach ensures long-term and sustainable results and creates a stimulating and pleasant learning environment.

Professional and academic path…

The interdisciplinary model that I follow is a direct result of my international academic and professional career. I finished my education in the United Kingdom and gained extensive experience in the corporate world as a marketing manager and business analyst. I lead workshops, seminars and trainings in English and in Bulgarian in companies of various sizes and in various business sectors, as well as unis.

I see development as a process and not an end point and therefore I do not stop developing my own skills and knowledge and seeking to acquire new. I specialized in international programs for trainers and business coaches in Cyprus, Romania, Portugal, Hungary, Turkey and Great Britain, as well as in annual international projects and forums.

“We are what we repeatedly do; 

excellence, then, is not an act, but a habit.”


Partners & Clients

What people say about us:

  • Alexander was our special lecturer during the UBB Annual Business Conference. His presentation on Emotional Intelligence was a dynamic and intelligent mixture of science, knowledge, practical demonstrations and very relevant humor.

    We really enjoyed his thought provoking appeal, and his vivid  interaction with the audience.

    Yana Shkodrova

    Chief expert Learning and Development
  • From my experience so far, I highly valued the diversity of perspectives Alex was using and the different areas he was sourcing knowledge from in order to present in an exciting way how we actually function as individuals, how we develop our relations with others and how we are in power to influence all that.

    The interactive session kept us engaged for every single minute of our time together and we all left at the end with high energy, higher level of understanding and better perception of ownership of our own emotions.

    I would gladly recommend Alex as a very knowledgeable and diverse individual an organization can partner with and a great trainer.

    Dobromira Manasieva

    Head of HR and Site Operations Manager of Experian Bulgaria
  • We had the pleasure to work with Alexander Balabanov on a project for giving and receiving feedback skills development for the managers in our studio. It’s a crucial skill in our daily work and it is very important for us to work with professional high-level trainers/consultants. Alexander embraced this task with great professionalism and managed to engage the audience into the sessions, grabbing their attention.

    He successfully addressed the groups’ requirements with active listening and looking for constant improvement. It was easy to communicate with him, as he was flexible enough and was always well prepared when it comes to team dynamics.  The thing that I admire the most is that Alexander was actively looking for feedback in order to improve his services.

    Aneliya Ilieva

    HR Specialist, Ubisoft Sofia
  • Alex brought exceptional professionalism in our trainings, as he contributed with his profound theoretical knowledge and proven practical experience in the fields of emotional intelligence, business planning and public speaking.

    His elegant attitude to the participants from more than 15 countries is always of utmost importance for their learning experience. Alex is a team-player, always punctual, cheerful and dependable, which convinces us to work with him in our upcoming events!

    Shirin Amin

    General Director of Champions Factory International
  • We invited Alexander at SoftServe to provide a workshop on “Effective communication” as part of our regular practice to have skilled and experienced external professionals sharing knowledge that bring value to our Team.

    We were really pleased with how he delivered the topic  –  in an interactive and creative way and we were truly impressed with his ability to be flexible and adaptive to the needs of the audience as he had to react appropriately on some last minute circumstances. The feedback from the Team was truly positive and we will definitely enjoy having the opportunity to use his services again!

    Maria Batcheva

    Country HR Business Partner
  • We had the honor to work with Alexander Balabanov, who planned and presented several trainings that were strictly in line with the mission and goals of our foundation.

    Alexander impresses with his strictness, responsibility and professionalism. He is a person who does not compromise when it comes to getting the job done. We will be happy to work together again.

    Ivan Ivanov

    Program Manager
  • The trainings led by Alexander were tailor-made and prepared precisely for our company. We were very pleasantly surprised by the great interactive and engaging exercises used to illustrate major concepts in communication and team work. Alex managed to touch and explicate the key ideas in intelligent, yet very plain and intuitively understandable ways for the whole audience. He is a positive and open minded person and it was a pleasure to work with him.


  • We had the pleasure to organize trainings in several directions and topics with Alexander Balabanov. The trainings were entirely in English and presented not simply theoretical models, but also demonstrated and engaged employees in their actual practical learning and application. The design of the trainings was entirely customized and followed the predefined objectives and presented truly innovative models and perspectives.

    Yavor Yordanov

  • We were really impressed by the high levels of professionalism and great attitude of Dynamix Lab towards our objectives and the implementation of the planned trainings. The design of the trainings was really flexible and merged several in essence different topics in a very interesting and comprehensive model that was presented during the trainings. The high positive energy levels of the trainer successfully engaged the whole team to actively commit and participate in the program.

    Svetlin Bonev

    Managing Director
  • Naturpharma strives not only to apply the highest standards in the production and marketing of its products, but also in maintaining a high level of professionalism for all its employees. That is why we choose to work only with the best professionals in every field and I can sincerely share that Alexander Balabanov belongs to this group of professionals.

    He has conducted a number of trainings for the company’s team such as Time Management and Effective Communication. The latter training was conducted in 4 modules and contributed a great deal to the improvement of medical representatives. The training was interactive, with specific examples and tasks that are easily remembered by the representatives and, more importantly, they can be implemented in customer contacts the next day.

    In addition to the training programs for the Naturpharma team, together with Alex, we also held a seminar for our company’s external clients, entitled “The Resonance,” which brought more than 300 people into the hall. Alexander’s professionalism was again evident and his presenter and lecturer skills were highly appreciated by the audience.

    Dr. Georgi Ivanov

    Manager South East Europe

Are you looking for:

Optimized performance and productivity

achieving sustainable growth and boosting individual, team and organizational productivity and performance

Communication efficiency

optimized and streamlined communication processes and improved movement and flow of ideas and goals

Improved emotional climate

enhanced social, emotional and working environment withing the organization

Reduced stress levels

diminished stress & anxiety and their negative implications on employee effectiveness

Harness unused potential

unlock and harness the untapped potential of individuals and teams

Improved decision-making

improved quality of the decision-making processes and their effectiveness

Increased employee initiative

set up spaces and opportunities for employee initiative, creativity and entrepreneurship

Increased employee motivation

increased levels of employee motivation and loyalty and thus overall job satisfaction and efficiency 

Talk to us about your project

Alexander Balabanov  
Business trainer and consultant

Contact number: (+359) 898 666 013 

Dynamix Lab Ltd.

UIC: 204693066

e-mail: or use the form: